GFM Network News


Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more

Producers lose transparency with end of weekly crush report

CNS Canada — Canada’s grains industry found itself shocked when the Canadian Oilseed Processors Association (COPA) announced Friday it would stop publishing its weekly report on member crushings. “I loved that report. In Western Canada, or Canada in general, I think any reports that give you kind of a weekly snapshot of what’s happening in […] Read more