GFM Network News

A&W didn’t mean to anger conventional beef producers, and still wants to work with the industry to source beef from cattle raised without added antibiotics or steroids, says company official Trish Sahlstrom.

No regrets: ‘Better Beef’ campaign turns out just fine for A+W

Sales are up sharply, and it was the beef industry’s choice not to get involved in 
developing the antibiotic- and steroid-free program, says company official

Reading Time: 4 minutes Two years after introducing its controversial ‘Better Beef’ program, A&W seems to have few regrets about how the shift to antibiotic- and steroid-free beef played out. “We were the first national chain in North America to do it, and the response has been tremendous,” said Trish Sahlstrom, vice-president of purchasing and distribution for A&W Canada. […] Read more