GFM Network News


The marketplace is sending signals it wants verified sustainable beef, and the new VBP Plus program gives producers a way to show they are doing just that.

New verified beef program makes a timely debut

Revamped VBP program means producers can document their 
animal care, biosecurity, and environmental practices

The newly launched Verified Beef Production Plus program is taking Canada one step closer in its quest towards verified sustainable beef, says one of its designers. “This is just from my perspective, but we have always had early adopters — the people who believe in it — but there have never been clear market signals,” […] Read more

McDonald’s has promised its customers that it will ‘begin purchasing‘ verified sustainable beef in 2016, and officials say they will make good 
on that promise in Alberta next year.

McDonald’s sustainable beef pilot moves into high gear

Fast-food giant has a long list of ‘indicators’ and is seeking producers 
ready to prove they’re good stewards

Updated Mar. 16, 2015 for clarification: This story states below (paragraph six) that the indicators for the verified sustainable initiative are scored from 1 (poor) to 5 (excellent). In fact, McDonald’s Canada is still developing the terms that go with the scoring system. In its presentation at the Alberta Beef Industry Conference, an example was given […] Read more