
Tag Archives verified sustainable beef

Wasko new chair of Canadian Roundtable for Sustainable Beef

World’s first verified sustainable beef plan is ready to roll
It’s taken two years of work and looks much like McDonald’s pilot, but its creators say it’s a historic step forward

What does the Sustainable Beef Framework involve?

Public input sought on sustainable beef indicators
Processors also part of the sustainable beef plan
Along with animal welfare and food safety, indicators cover worker safety and community involvement

Canadian ‘verified sustainable’ beef is still on the menu
McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues

The nitty-gritty of becoming a ‘verified sustainable’ beef producer
Alberta Beef Producers chair Greg Bowie, who was verified in May, explains what’s involved

Mission accomplished: McDonald’s sustainable beef on track for 2016
The fast-food giant expects to have 300 beef operations verified by spring — and then it will hand off the initiative to the beef sector

Study aims to show beef is sustainable
Analysis will create a baseline for things like water use and carbon sequestration

McDonald’s sustainable beef pilot moves into high gear
Fast-food giant has a long list of ‘indicators’ and is seeking producers ready to prove they’re good stewards
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