It’s taken two years of work and looks much like McDonald’s pilot, but its creators say it’s a historic step forward
Along with animal welfare and food safety, indicators cover worker safety and community involvement
McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues
Alberta Beef Producers chair Greg Bowie, who was verified in May, explains what’s involved
The fast-food giant expects to have 300 beef operations verified by spring — and then it will hand off the initiative to the beef sector
Analysis will create a baseline for things like water use and carbon sequestration
Fast-food giant has a long list of ‘indicators’ and is seeking producers ready to prove they’re good stewards
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