GFM Network News

cows eating hay in the winter

Beef leaders aim high with new national strategy

Goals include boosting production efficiency by 15 per cent and increasing
carcass cut-out value by 15 per cent in just five years

Reading Time: 4 minutes Business gurus call them Big Hairy Audacious Goals — and now Canadian beef leaders have to figure out how to achieve the ones they’ve set for their industry. “You have to pick a place to get to,” said Trevor Atchison, co-chair of the National Beef Strategic Planning Group. “You can’t make every goal in life, […] Read more

BIXS will have to attract many more users or it “will die,” said Holly LaBrie, the program’s administrator. photos: supplied

BIXS open for business, but only a fraction of producers have signed up

Fewer than 1,000 producers have signed up for the cattle-tracking database, 
but officials say the revamped system is greatly improved

Reading Time: 4 minutes Fewer than 1,000 producers have signed up for the second go-round of a beleaguered cattle-tracking system — even though it’s free and designed to boost their bottom line. The Beef InfoXchange System (BIXS) is also intended to be the foundation for the “verified sustainable beef” initiative that McDonald’s is piloting in Canada. At the recent […] Read more