GFM Network News


University’s ‘Beefier Barley’ billboard binned

A billboard about Alberta barley’s prospects under climate change in the University of Alberta’s ‘Truth Matters’ promotion — a series of ads meant to spark discussion about its researchers’ work — has been winnowed out of the campaign. Jacqui Tam, the Edmonton-based U of A’s vice-president for university relations, announced Sunday it would withdraw the […] Read more

In this 2017 video, Morgan Chattaway of Bar S Ranch explains intensive grazing by saying, “The healthier the grass, the healthier the water, the healthier our animals are.” The video accompanies the Beef Cattle Research Council’s recent article on water use. 
PHOTO: From ‘What beef producers need to know about environmental footprint’

Here’s what the beef industry says about its water use

The amount of water needed to produce a pound of beef looks high — until you hear the whole story

Editor’s note: This article from the Beef Cattle Research Council makes the case that beef production has a much lighter ‘water footprint’ than critics charge and provides a number of environmental benefits. It has been condensed and lightly edited. The full article is at www.beefresearch.ca. Yes, it takes water to produce beef, but in the […] Read more