GFM Network News


Group honoured for sustainable beef effort

Group honoured for sustainable beef effort

Reading Time: < 1 minute The organization that brought together producers, food retailers, conservation groups, and others to create a system for producing sustainable beef has been honoured by the Canadian Cattlemen’s Association. The efforts by the founding council and members of the Canadian Roundtable for Sustainable Beef have resulted in “transformational change in the Canadian beef industry,” the cattle […] Read more

Critics of Monsanto and its genetically modified seed have been effective because they’re good storytellers, the company’s director of millennial engagement told attendees at a recent conference on building trust in the food system.

Farmers need to be ‘heroes’ to win over consumers

People respond to powerful stories centred around people they can admire, says Monsanto official

Reading Time: 3 minutes Producing food isn’t enough these days — you’ve got to be a hero, too. That was one of the messages delivered at the recent Public Trust Summit put on by the Canadian Centre for Food Integrity. The conference, in its second year, attracted a diverse crowd of farmers, food processors, retailers, communications experts, and even […] Read more


Public comments sought on definition of ‘sustainable’ beef

Public comments sought on definition of ‘sustainable’ beef

Committee seeks indicators which accommodate producers, consumers and the environment

Reading Time: < 1 minute The Canadian Roundtable for Sustainable Beef (CRSB) is seeking the public’s comments on the first draft of its sustainability “indicators” for beef operations. The indicators are part of the verified sustainable beef framework the organization is developing, and reflect what will be measured in terms of sustainability on individual operations. “The CRSB has developed indicators […] Read more

three men talking on a pasture

McDonald’s ‘sustainable beef’ pilot project ramps up

Alberta visit of McDonald's global CEO signals a sea change in the beef industry

Reading Time: 3 minutes It’s full speed ahead for McDonald’s “verified sustainable beef” project. The country’s largest buyer of beef is finishing up the first phase of its groundbreaking pilot project in Canada, and earlier this month the head of the global fast-food giant paid a visit to Alberta to get a first-hand look. Recently appointed CEO Steve Easterbrook […] Read more


Questions and answers on sustainable beef

Reading Time: 2 minutes Just what exactly does “sustainable beef” mean and who is deciding on the definition? The who is the members of the Global Roundtable on Sustainable Beef. There are now several hundred but the key players are companies such as Walmart, JBS, and Cargill, the World Wildlife Fund, and producer groups, including the Canadian Cattlemen’s Association. […] Read more