A new program to boost awareness of biodiesel production and its environmental benefits among diesel consumers in Western Canada has picked up a $330,000 investment from Western Economic Diversification Canada.
The program, called BioFleet, is expected to focus on boosting demand for biodiesel through information campaigns and “first-user incentives.”
Partners in the project include the Canadian Canola Growers Association, Saskatchewan Research Council (SRC), Alberta’s Climate Change Central and B.C.’s Fraser Basin Council Society.
The partners’ role, according to a WED release on Friday, is to “put into practice a biodiesel market and cluster development project in British Columbia, Alberta, Saskatchewan and Manitoba.”
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“We are proud to play a lead role in getting the message out there, to promote positive change that will stimulate our economy and promote environmental sustainability,” said Brian Chorney, a farmer at East Selkirk, Man. and director with the Manitoba Canola Growers Association, in the WED release.
“As a leader in the renewable fuel industry, we welcome this initiative to increase awareness of biodiesel with the anticipation that it will help create markets and stimulate economic growth,” said Randy Weekes, a provincial MLA from Biggar, Sask., in that province’s press release announcing the investment.
“Biodiesel is a viable option for Saskatchewan agricultural producers, fleet vehicle operators and motorists currently operating diesel engines,” said SRC’s energy conservation director Grant McVicar in the Saskatchewan release. “We are pleased to help potential users and producers appreciate how we all can benefit from choosing alternative fuels.”
