Canada’s largest grain handler plans expects to boost its marketing presence in Europe through a new office in Barcelona.
Viterra on Wednesday announced it has opened a new marketing office in the Mediterranean coast city, naming Jose Luis Esteban as the office’s managing director to “execute (Viterra’s) business plans in Spain.”
Esteban is tasked with managing Viterra’s “key customer relationships in the region” and working with Viterra’s international marketing network to “identify marketing opportunities and manage trade flows.”
During his career in Spain, Esteban “has established strong relationships with both the feed industry and flour millers,” Christian Joerg, Viterra’s vice-president and managing director for Europe, said in a release.
Read Also
CBOT weekly outlook: Soybeans/corn awaiting acreage data
Soybean and corn futures at the Chicago Board of Trade posted some large price swings during the week ended March 25, as market participants reacted to the shifting news out of the Middle East and adjusted positions ahead of upcoming acreage data from the United States Department of Agriculture.
“His knowledge and insight into the unique needs of our customers will further enhance Viterra’s competitive position as a link between origination and destination markets.”
Viterra, based in Calgary and Regina, has in recent years set up marketing offices in several major cities worldwide, including Ho Chi Minh City, Montreal and Naples since the beginning of 2010.
The company last month announced plans to rework its business structure into a global model, managing its worldwide grain, agri-products and processing sectors each from the top down, rather than managing its businesses through separate geographic regions.
