The Verified Beef Production Plus (VBP+) program has been given a $200,000 federal grant for development of a web portal and an app for remote audits. The initiative will help the cattle sector’s efforts to show that beef is sustainably produced here.
“It is more important than ever to raise awareness of the beef industry’s commitment to animal care, biosecurity and environmental stewardship practices,” said a government release announcing the grant.
There are more than 1.6 million cattle on operations that have been certified under the VBP+ program.
Read Also
Men’s mental health advocate says sharing personal stories and communicating crucial to mental health
Former professional hockey player says awareness and support for men’s mental health is improving, but there is still a long way to go.
“This investment allows VBP+ to create and validate the auditing and training tools needed to move our beef industry forward,” said Cecilie Fleming, an Alberta producer and chair of the VBP+ management committee.
