Buying crop inputs doesn’t need to be onerous or time-consuming.
Traditionally, growers’ buying choices have been restricted to their local retailers or local reps. No longer. Thanks to Farmers Business Network®’s (FBN®) new and improved online FBN Direct® store, Alberta growers have a better option to purchase crop protection and nutrition products.
FBN’s augmented site allows farmers to easily navigate product catalogues that offer a broad range of high-quality input products such as herbicides, fungicides, insecticides and adjuvants.

A sample of how crop protection products are displayed on FBN‘s website.
“We are constantly making improvements to the store in terms of its ease of use,” says Breen Neeser, FBN country manager for Canada. “Farmers enjoy the flexibility of not having to have contact or go into a retail facility. It’s easy to do business with FBN because the store is effectively open 24/7.”
Not only does becoming a member come at no cost, but eligible Alberta growers receive $100 off when checking out a qualified order online.
Farmers can purchase at ease whenever they want and make confident decisions because our data on price averages gives insight to where the market’s really at.
— BREEN NEESER, FBN CANADA
FBN’s growing popularity suggests that online time and cost savings have a place in agriculture, Neeser says. “Farmers can purchase at ease whenever they want, and make confident decisions because our data on price averages gives insight to where the market’s really at.”
TRANSPARENT PRICING
Price transparency is a big part of the FBN Direct advantage.
“Members can go directly online and shop for whatever crop inputs they need in a manner that includes transparent pricing, with network-powered insights on what the market is doing,” Neeser explains.
FBN Direct unlocks the prices other farmers pay for common chemical and seed inputs, representing a unique approach to the market.
“Alberta growers can see market averages, quotes, and invoiced prices on a number of inputs, and with that information, they’re in a better and more informed position to make their purchases,” Neeser says.
DELIVERY AND FINANCING
Clear delivery scheduling is another transparency feature of FBN’s direct-to-farm model. FBN Direct allows Alberta growers to match first available delivery dates to their desired time of delivery, Neeser says.
“That flexibility of delivery windows is fairly key for a lot of farmers, as they can time their delivery to suit their schedule,” he says.
Shipping is free with any purchases of $10,000 or more.
FBN also features financing options for qualified farmers, with no interest, no minimum order size, and no payment due till January 1, 2023 (terms and conditions apply).
“Qualified farmers can finance and purchase their inputs between September and March without paying a penny of interest,” says Neeser.
Payment options include electronic fund transfer, credit card, or cheque.
ADVICE ON TANK MIXING PRODUCTS
FBN Direct also provides Alberta growers some of the information they’ve traditionally relied on local retailers to provide.
FBN’s enhanced product information, infield photos, and packaging details help farmers make smart purchasing decisions.
So too does its trusted farmer network. FBN’s grower-driven agronomic network provides real-world insights from farmers to farmers.
And exclusive to Canada, FBN offers new “Acre Packs” to help farmers take the guesswork out of building tank-mix programs. Farmers can select from a variety of packs, input their acreage and desired rates to get an instant calculation of quantities to purchase. It’s that easy.
“It’s intended as a helpful guide to growers to assist them with product use ranges when they take on tank-mix possibilities.”
For more information, visit www.fbn.com/en-ca/direct

FBN Direct products and services and other products distributed by FBN Direct are offered by Farmer’s Business Network Canada, Inc. and are available only in provinces where Farmer’s Business Network Canada, Inc. is licensed and where those products are registered for sale or use, if applicable. Not available in Quebec. Nothing contained on this page, including the prices listed should be construed as an offer for sale, or a sale of products. All products and prices are subject to change at any time and without notice. Terms and conditions apply. Copyright © 2015 – 2022 Farmer’s Business Network Canada, Inc. All rights reserved. The sprout logo, “Farmers Business Network,” “FBN,”, and “FBN Direct,” are trademarks or registered trademarks of Farmer’s Business Network, Inc. or its affiliates.