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U.S.-based Impossible Foods, whose Impossible Burger is shown here on display at U.S. grocery chain Wegmans, launched the product at Canadian retail in late October 2020, selling exclusively at Sobeys stores until February 2021. (ImpossibleFoods.com)
Crops

CFIA to consult on new near-meat, non-meat guidelines

Clarity for labels, promotion, composition to be considered

By ,
“Greater clarity” in federal guidelines for the makeup and labels of “simulated” meat and poultry products is the end zone for a new round of consultations underway for the next month. The Canadian Food Inspection Agency on Tuesday announced the launch for the public consultation, which includes an online survey and runs until Dec. 3. […] Read more
(Photo illustration: Reuters/Dado Ruvic)
Crops

Bayer, Corteva among companies stepping off Facebook

Major firms pledge to pause advertising for July

By ,
A couple of major players in the agriculture sector are on an expanding list of major companies pausing advertising on Facebook for the month of July in pursuit of policy changes at the U.S.-based social media giant. Bayer and Corteva Agriscience recently announced they have joined the #stophateforprofit campaign, backed by organizations including the Anti-Defamation […] Read more
Don Mayo discusses the promotion of Canadian milk at a Dairy Farmers of Canada policy conference in Ottawa. (John Greig photo)
Dairy Cattle, Livestock

Milk ad awareness beating top brands

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Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more
Dairy Farmers of Ontario CEO Graham Lloyd says dairy marketing activities need to show that they can build the market for milk. (John Greig photo)
Dairy Cattle, Livestock

Ontario’s dairy farmers ramp up own marketing

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Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more
A hemp plant in Alberta. (Jennifer Blair photo)
Crops, Reuters

Marijuana firms look to get creative with brand building

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Ottawa | Reuters — Canadian marijuana companies, facing potential limits on advertising for recreational pot, are selling health food products and cultivating a lifestyle image to win customers in an anticipated multibillion dollar market. Canada is set to become the first G7 country to legalize recreational marijuana nationally when it introduces legislation next spring. Medical […] Read more

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