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Dinner plate with the flag of Canada on it for your international food and drink concepts.
News

Campaign to focus on food chain

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Reading Time: < 1 minute The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share stories of Canadians working across the food supply chain and provide information about farming, transportation, processing, retail and production at the website itsgoodcanada.ca. The website has short videos from farmers […] Read more
A video screengrab from the ‘It’s Good, Canada’ campaign. (ItsGoodCanada.ca)
General

Two national campaigns launched for food supply chains

It's good, one campaign says, but could the sector have done better, another asks

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Ottawa — The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share personal stories of Canadians working across the food supply chain and provide information about farming, transportation, processing, retail and production on its website. “It’s natural for Canadians to […] Read more
Canadians don’t necessarily need to know about how to raise cattle, but they do need to have trust in beef, says one industry representative.
News

As the gap widens, farmers urged to reach out to consumers

The ag sector is better at both documenting its stewardship 
and communicating — but more is needed

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Reading Time: 6 minutes Ever noticed you don’t hear the phrase ‘rural-urban gap’ as much these days? A decade and a half ago, farmers and ranchers — realizing most Canadians were, at best, a couple of generations removed from farming — were reaching out to urbanites at events such as the Calgary Stampede or through programs such as Ag […] Read more
farmer tending to pigs in a barn
News

New programs aim to educate and reassure consumers about agriculture

The province is giving out $10 million for education, building public trust, and ‘sustainability assurances’

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Reading Time: 3 minutes [UPDATE: Aug. 22, 2018]* The next wave of agricultural funding through the Canadian Agricultural Partnership is open and includes a trio of programs with goals that appear quite different than its predecessor, Growing Forward 2. The federal government, in partnership with the provinces and territories, has allocated $3 billion over the next five years to […] Read more

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