Reading Time: 2 minutes Proposed American legislation could see distributors fined for meat that is improperly labelled as “Made in the USA,” but industry experts north of the border say it is unlikely to pass muster. The bill would set out processor fines of $5,000 per pound of beef that doesn’t meet label standards. COOL, or country-of-origin labelling, surged […] Read more
U.S. COOL proposal unlikely to affect Canadian beef
Canada warns VCOOL would sabotage shared Canada-U.S. goals, supply chains
The Canadian government has submitted its views on proposed U.S. food labelling rules
Proposed U.S. country of origin labelling rules run contrary to mutual Canada and U.S. goals to reduce inflation, improve food security and build resilient supply chains, according to a submission from the Canadian government to the U.S. Department of Agriculture. “One of the great strengths of the U.S.-Canada bilateral relationship is the successful integration of […] Read more
Meat lobby says U.S. voluntary label rule could spur trade action
Ottawa to review Washington's proposed 'Product of USA' rule
U.S. meat industry lobbyists say Washington’s proposed new rules governing voluntary ‘Product of USA’ or ‘Made in the USA’ labels would “impose the same standard” as that country’s now-defunct mandatory country-of-origin labelling (COOL) law — and frustrate U.S. packers who import Canadian meat or livestock. The U.S. Department of Agriculture and its Food Safety and […] Read more
U.S. congressmen seek revival of mandatory COOL on beef
Bipartisan bill calls for WTO-compliant take on label law
A bill that would order U.S. officials to come up with a way to bring back mandatory country-of-origin labeling (COOL) on beef has been introduced in the U.S. House of Representatives. Rep. Lance Gooden, a Republican from Texas, and Rep. Ro Khanna, a Democrat from California, on Wednesday introduced H.R. 7291, proposing to restore the […] Read more
Country-of-origin labelling discussion re-emerges in U.S.
Some American ranchers are ‘making a lot of noise’ but odds of a return to COOL law seem slim
Reading Time: 4 minutes Mandatory country-of-origin labelling (COOL) is gone, but there’s a new effort by American beef producers wanting to bring it back. “It’s still hugely on our radar,” said Alberta Beef Producers chair Melanie Wowk. “When COOL was first instituted in 2003, it was costing us about $600 million a year, so I think you could say […] Read more
Amended CUSMA pact includes anti-COOL clause
The new Canada-U.S.-Mexico Agreement (CUSMA), a free trade deal set to replace NAFTA, includes language meant to block any future bids at a trade-disrupting country-of-origin labeling (COOL) law. The new clause would, in theory, checkmate a move made last summer by some Democrat members of the U.S. House of Representatives to have a new North […] Read more
Rookie U.S. House Democrats call for COOL revival
Several new members of the U.S. House of Representatives who’ve pressed for stronger language on labour and environmental standards in the revised North American free trade deal now also want it to include country-of-origin labeling (COOL) on meat. A letter to U.S. Trade Representative Robert Lighthizer, dated Tuesday and signed by 27 freshman House Democrats, […] Read more
Good times gone in a flash for cattle sector
Cash-to-cash basis is one of the lone bright spots, but that too could vanish if Trump White House brings back COOL
Reading Time: 4 minutes Anne Wasko has had a knot in her stomach since Donald Trump’s unexpected victory in the U.S. presidential election. “I’m certainly hopeful, but the one thing that makes me nervous at any time is uncertainty,” said Wasko, marketing analyst with Gateway Livestock Marketing. “It’s way too early to jump to conclusions, but the fact is, […] Read more
Guenther: Canada’s beef export sector waiting, watching
As speculation swirls around U.S. President-elect Donald Trump’s promise to renegotiate NAFTA, officials with Canada’s beef industry are taking a measured approach. They’re not ignoring the possibility of trade disruptions in the U.S., said Ryder Lee, CEO of the Saskatchewan Cattlemen’s Association — “but neither are we lighting our hair on fire yet at each […] Read more
Cattle producers urge trade fight if Trump revives COOL
Winnipeg | Reuters — Canadian cattle producers will urge Ottawa to retaliate against the U.S. if the incoming Trump administration imposes a meat labelling program it views as discriminatory, restarting a six-year trade battle, an industry group said on Wednesday. U.S. news network CNN reported on Tuesday that a memo drafted by President-elect Donald Trump’s […] Read more
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