A prominent lobbyist in Washington, D.C., who represents manufacturers of machinery and farm equipment in America is having little success with U.S. president Donald Trump's administration on tariffs.
Anti-tariff lobbyists struggle in Washington
John Deere offers upgrades for planters, New Holland rolls out latest PowerStar tractor at National Farm Machinery Show
For day two at the National Farm Machinery Show, we paid a visit to the John Deere booth who announced planter upgrades at the Louisville, Kentucky show. Rather than having to put money down on a new planter, if your platform still has plenty of acres left in it, Deere is now offering upgrades with […] Read more
Deere misses revenue estimates on subdued farm equipment demand
Outlook did not account for any impact from potential import tariffs, retaliatory tariffs company says
Deere's quarterly revenue slumped 35 per cent and missed analysts' expectations as more farmers switched to renting equipment due to weak incomes and high borrowing costs, sending its shares down nearly 4.5 per cent in morning trading on Thursday. The company said its outlook did not account for any impact from potential import tariffs by the U.S. and any retaliatory actions taken by other countries.
New Massey Ferguson baler, Farmall tractor unveiled at 2025 National Farm Machinery Show
Day one of the 59th National Farm Machinery Show kicked off today in Louisville, Kentucky, and farm equipment manufacturers had a number of new items to capture the attention of visitors. Hesston by Massey Ferguson launched its new double small square baler on the show floor at a media event immediately after the show doors […] Read more
SDF to build low-horsepower tractors under Massey brand
Agco and SDF partner to expand MF tractor offerings up to 85 horsepower
Agco announced Wednesday that it and Italy-based SDF (Same-Deutz-Fahr) have signed a supply agreement. SDF will build a low-horsepower range of utility tractors for Agco’s Massey Ferguson brand.
CNH Industrial forecasts lower FY profits on declining agriculture, construction equipment sales
Reuters – CNH Industrial CNH.N on Tuesday forecast 2025 profit below Wall Street’s estimates, as it expects sales to be lower year-over-year in both its agriculture and construction equipment markets in 2025, sending its shares down 3.7 per cent before the bell. The Basildon, UK-based company expects 2025 adjusted earnings to be in the range […] Read more
Tariffs add to ‘perfect storm’ for ag equipment dealers
Commodity prices, high inventories and interest rates already pressuring sales as U.S. now threatens more disruption
The uncertainty surrounding the threat of substantial tariffs on key U.S. trading partners has North American businesses on edge. That is especially true for agricultural equipment manufacturers and the dealers that retail their products.
Deere boosts bet on autonomous tractors with new machines
Deere & Co strengthened its bet on autonomous machinery by unveiling new tractors and industrial equipment, capable of operating without the need for a human being in the cab, at the CES trade show in Las Vegas on Monday.
Canadian farm equipment sales projected to slump in 2025
Farm machinery sales are forecast to decline for the remainder of the year and into the next. New equipment sales are expected to be soft as farmers face low commodity prices, high equipment prices and lower profits, though the decline in 2025 is expected to be less severe than in 2024. Sales of 4WD tractors are projected to stay above the five-year average.
Deere forecasts weak annual profit as farm incomes sag
Deere & Co forecasted lower-than-expected 2025 profit on Thursday, as slumping farm incomes and inflationary pressures affect demand for the company's tractors and other agricultural equipment.
Cyber-Savvy Farmer
