Canada has changed — and the beef industry must, too, says marketer

Newcomers don’t celebrate over roast beef dinners, millennials 
want cheap and convenient, and boomers are big on healthy eating

If you want to sell beef, you’re going to have to learn about the new Canada, says a digital marketing expert. “They’re not the same people as before — these are not your grandpa’s target markets, by any stretch,” Doug Lacombe, president of Calgary-based Communicatto, said at the recent Alberta Beef Industry Conference. “Most of […] Read more


Concerned about the upcoming phase-out of Imidacloprid?

Health Canada plans to ban the neonicotinoid in three to five years, but is first consulting farm groups and growers

Neonicotinoids could be harmful to aquatic insects — and that has sealed the fate for one version of the pesticide. Following a review, Health Canada’s Pest Management Regulatory Agency (PMRA) has proposed phasing out Imidacloprid over the next three to five years. “Our re-evaluation found no risk for human health,” said Scott Kirby, director general […] Read more



Accentuate the positive — consumers want a happy beef story

Canada Beef research finds consumers already in love with the product, the lifestyle, and the brand

Talk about Canadian beef in a positive way, and consumers will buy and eat more beef. That was a key finding of in-depth research by Canada Beef — and something that surprised marketing officials who figured today’s consumers are fixated on topics such as antibiotics and animal welfare. “Consumers wanted to hear about producers; they […] Read more


Market to the people who already love your beef, says expert

Beef hedonists, ranching romantics, and true patriots are the biggest fans of Canadian beef

Why would you try pursuing someone who doesn’t like you? That’s the key to romance — and to marketing beef. “As an industry, we have been starting with the logic perspective for a very long time,” James Bradbury, Canada Beef’s brand officer, said at the Alberta Beef Industry Conference. “We need to start coming across […] Read more



The Big Wreck: One million unharvested acres

The financial hit will be huge and getting rid of those damaged crops 
could delay seeding and put this year’s crop at risk

[Updated: March 20, 2017] Ed Tollefson is worried he won’t be able to get 700 acres of snow-buried crop off his field before seeding this year. And the Valleyview-area farmer is not alone. Alberta producers have reported 967,569 unharvested acres to Agricultural Financial Services Corporation (AFSC) — a massive area that would have cost those […] Read more


Uncertainty is the name of the game in a Trump regime

As America heads down a protectionist path, Canada could be left grappling with a border adjustment tax and the return of COOL

In Chuck Penner’s mind, there’s no doubt that Trump’s presidency adds complexity to markets. “The difficulty is the unpredictability of it — it’s gonna be big,” said the market analyst and founder of LeftField Commodity Research. “We just don’t know how things are going to shake out. “The media has no shortage of stories to […] Read more



There’s solid global demand for canola and good-quality wheat

Lock in canola basis at seeding and keep an eye on the American wheat harvest, advises market analyst

Increasing demand for canola means opportunities for growers, says market analyst Chuck Penner. “Even if canola supply is flat — consumption, crush and exports are up,” Penner said. “That’s a bullish situation.” Japan was the biggest importer of Canadian canola this year, even though China has been the dominant market the past few years, he […] Read more


Fusarium is tough, but you can fight back, says crop scientist

Planting winter wheat and bumping seeding rates can help, but fungicides aren’t a silver bullet

The forecast is for more fusarium — and possibly a lot more if it’s another wet year. “As you know, the severity and incidence of fusarium is actually on the rise — if we continue to get the weather that we’re getting, we can expect the same,” Agriculture Canada research scientist Brian Beres said during […] Read more



‘Change’ is the watchword in a warming world, says researcher

Longer summers and milder winters sound nice, but even the pluses come with some negatives

How will the Canadian cattle industry fare if global temperatures continue to rise? Count a reduced feed demand, a longer grazing season, and higher forage production among the benefits — but also expect more extreme weather, pests, and transport headaches, according to University of Manitoba research scientist Kim Ominski. “We know the future of our […] Read more


Herbicide resistance is everywhere you look

This year it’s Alberta’s turn to be surveyed by Ag Canada — but researchers already know the news won’t be good

If you’ve found herbicide-tolerant weeds in your field, you’re not in the minority. Weed resistance is increasing worldwide, so it’s really important that Prairie growers understand growing herbicide tolerance, says one of the country’s top resistance experts. “Group 2 really overshadows all the other groups in terms of weed resistance,” said Hugh Beckie, a research […] Read more