GFM Network News

Meeting the consumers’ demand for sustainable beef production

Producers can show they are already taking steps, as well as doing more

Reading Time: 3 minutes The market appears to be sending a strong signal that consumers want sustainable products, and furthermore, they want proof. McDonald’s has announced a commitment to source verified sustainable beef by 2016. A&W currently claims its beef has been raised by producers at the leading edge of sustainable production practices and Walmart continually promises to deliver […] Read more