The burning of the brand kicks off Agribition every year. Photo: Melissa Jeffers-Bezan

Agribition 2024 burning of the brand focuses on community 

Roughriders head coach Corey Mace launches Agribition by burning the brand

The 53rd Western Canadian Agribition kicked off on Monday morning with the annual burning of the brand. Agribition CEO Shaun Kindopp said although the burning of the brand usually leans more politicaly with different dignitaries, this year they decided to focus on community. That’s why Saskatchewan Roughriders head coach Corey Mace was the one who […] Read more