The Canadian Cattle Identification Agency (CCIA) is launching a major communications campaign aimed at improving RFID tag retention in the livestock industry.
Throughout 2024, the CCIA will be providing new education materials and promoting best practices amongst producers and industry stakeholders, with the goal of elevating trust and confidence in the Canadian traceability program.
The “Retention Matters” campaign will run January through December 2024, and will feature content based on five key tenets of retention – tag design, tag quality, environment, tag application, and myths and misconceptions.
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This campaign, unanimously supported by the CCIA’s Board of industry members, will be one of the largest ever run by the agency.
