New campaign recruiting ‘agvocates’

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Published: October 21, 2016

New campaign recruiting ‘agvocates’

Agriculture More Than Ever has launched a new campaign aimed at encouraging everyone in the agriculture industry to be an “agvocate.”

A recent survey found 93 per cent of consumers know little or nothing about Canadian farming practices, but 60 per cent said they want to know more about them.

As part of the campaign, individuals who work in various sectors of agriculture submitted video clips of themselves encouraging others to get involved in telling agriculture’s story.

To see the video and learn about other ways to participate, go to AgMoreThanEver.ca, or follow the conversation on Twitter @AgMoreThanEver.

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