The Canadian Cattle Association is celebrating its 90th anniversary with a series of videos. The initial video looks at how marketing at a new level has paid off.
“We’ve become the second-largest high-quality, grain-fed beef producer in the world,” CCA executive vice-president Dennis Laycraft says in the video. “We went from producing bone-in product … to over 300 products from a single animal.”
The video also looks at how strong relationships were key during the BSE crisis and are critical today in terms of environmental issues.
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That video and other CCA videos can be found at the Canadian Cattle Association’s YouTube channel.
