Farm-direct-marketing workshop on boosting profitability

Registration deadline of March 4!

An upcoming Explore Local workshop looks at marketing and pricing for profit.

“This workshop looks at how you can use low cost, simple pricing, marketing and display tools to maximize sales and ramp up your business potential,” said Eileen Kotowich, farmers’ market specialist with Alberta Agriculture and Rural Development.

The workshop will feature Jenny Berkenbosch, from Sundog Organics.

“Jenny Berkenbosch is an experienced farm-direct marketer who creates strong displays to attract and engage customers and maximize her produce sales,” said Kotowich. “She will demonstrate some of the tools that have brought her most success at farmers’ markets and beyond.”

Workshop topics include:

  • How to know the amount of money you make on each and every sale;
  • Explore product costs and the basics of pricing;
  • Learn what drives customers to buy;
  • Adapt low-cost strategies to attract new and bring back repeat customers.

The workshop, which runs from 9 to 4, will be held on March 11 at the Agri-Food Business Centre in Leduc (registration deadline: March 4) and April 29 at the Olds Provincial Building (registration deadline: April 22).

There is no charge and snacks and lunch will be provided. For more information, contact Shelley Hall by calling 780-538-6208 or by email.

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