Local food trend is still hot

Growing interest in healthy eating and where food is produced continues to increase demand for local food, says a provincial consumer market analyst.

“Data shows that for fresh food like fruits, vegetables and dairy — milk, butter, cheese, and yogurt – consumers show a strong preference for local brands,” said Jeewani Fernando. “Between 55 to 60 per cent of those surveyed preferred local brands.”

A report on the latest analysis of local food can be found at agriculture.alberta.ca.

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