Central Alberta dealers Martin Equipment Ltd. and Deerline Sales Ltd. have announced a merger, which was effective Dec. 1.
The new organization will have 11 locations, with three in Edmonton and stores in Barrhead, Calgary, High Prairie, Mayerthorpe, Warburg, Westlock and Wetaskiwin and a MotorSports store in Saskatoon. All locations will operate under their current names of Deerline Sales, Martin Equipment and Martin MotorSports.
In a release, the company said the goal of the merger is to provide increased depth and strength to continue to meet the evolving needs of customers, and provide a greater range of products and services.
It said the increased scale of the new organization will also help it to recruit and retain qualified staff. It said it will continue to emphasize a strong local community focus, with a higher level of overall support for each store.