Reading Time: < 1 minute New Brunswick producer Nathan Phinney will continue as president of the Canadian Cattle Association for the coming year. Phinney, who was acclaimed at the group’s recent AGM, took over the role in December following the sudden passing of Reg Schellenberg. Tyler Fulton, the past president of Manitoba Beef Producers, was acclaimed as vice-president. Joining the […] Read more
New Brunswick producer acclaimed as CCA president
Cattle Young Leaders program now open
Reading Time: < 1 minute Applications are now being taken for the next edition of the Canadian Cattle Young Leaders program. The mentorship program offered by the Canadian Cattle Association is open to young people, ages 18 to 35, with 16 participants paired with an industry leader who can help them advance their career in the beef industry. Successful applicants […] Read more
CCA looks back on 90 years
Reading Time: < 1 minute The Canadian Cattle Association is celebrating its 90th anniversary with a series of videos. The initial video looks at how marketing at a new level has paid off. “We’ve become the second-largest high-quality, grain-fed beef producer in the world,” CCA executive vice-president Dennis Laycraft says in the video. “We went from producing bone-in product … […] Read more
Indo-Pacific plan wins kudos from cattle group
Reading Time: < 1 minute The Canadian Cattle Association is hailing Ottawa’s plan to boost trade with the Indo-Pacific region. About 20 per cent of beef exports already head to the region, with Japan, China, South Korea, Vietnam and Hong Kong being the top markets. The prospects for increasing beef exports are good, it said. “The Indo-Pacific region holds the […] Read more
Lehr new BCRC chair
Reading Time: < 1 minute Medicine Hat area rancher Craig Lehr is the new chair of the Beef Cattle Research Council while Fred Lozeman of Claresholm will serve a second term as finance chair. Lehr’s family owns and operates Short Grass Ranches, which has a 1,200-head cow-calf herd, 7,000-head backgrounding feedlot and a crop operation. Lehr was previously vice-chair and […] Read more
Canadian Cattle Association president Reg Schellenberg dies
Saskatchewan rancher had led CCA since March
Updated, Dec. 7 — Western Saskatchewan rancher Reg Schellenberg, who had led the national organization representing Canada’s beef cattle producers since March this year, died suddenly Friday at age 63. The Canadian Cattle Association reported Schellenberg’s death in a release Saturday, adding that the association’s current vice-president, rancher Nathan Phinney of Sackville, N.B., will now […] Read more
National cattle producer group rebrands
Former Canadian Cattlemen's Association renamed
Canada’s national beef cattle producer body is rebranding under a slightly shorter new name that serves in part to clear away any potential whiff of a guys-only club. The organization formerly known as the Canadian Cattlemen’s Association on Thursday launched what it describes as a “a new brand identity, highlighting the strong and diverse group […] Read more
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