GFM Network News


“The National Beef Strategy has provided real value for Canadian beef producers.”

Canada’s beef sector gets an updated strategic plan

An updated five-year plan for the Canadian beef sector will “take advantage of the opportunities facing the industry while simultaneously addressing the challenges.” The 2020-24 National Beef Strategy, a follow-up to a 2015-19 strategy, was developed by the Canadian Beef Advisors, formed by the seven national beef organizations. “The National Beef Strategy has provided real […] Read more

Reaching out to environmentalists such as Steve Lee is part of the behind-the-scenes advocacy outreach effort co-ordinated by Canada’s beef sector. Lee is a climate change activist who runs the Three Percent Project, which aims to get one million Canadian students involved in the effort to combat climate change. Lee (pictured with Kat Cadungog of the Three Percent Project) visited various beef operations, including Stephen Hughes’ ranch near Longview.

The behind-the-scenes effort to tell beef’s story

Besieged beef sector aims to fight hyperbole with facts

It can seem like the ‘beef is bad’ crowd is scoring all the points in the battle to influence consumer attitudes. But the beef sector is fighting back — even if its efforts don’t get the same kind of headline-grabbing attention. One of the main initiatives is being conducted by the Canadian Cattlemen’s Association that […] Read more


In a new documentary, Mickenzie Plemel-Stronks says grasslands are a disappearing ecosystem that urgently need to be protected — and that cattle are the way to do that.

Ducks Unlimited Canada goes all in to support cattle grazing

Conservation group wants public to know that cattle are key to saving grasslands

Even though they don’t walk like a duck or quack like one, the country’s leading duck organization is pretty fond of cows. “For years, the backbone of conservation in Western Canada has been our cattle-producing partners because of the need for them to have good grass and good water,” said Ducks Unlimited Canada’s Mickenzie Plemel-Stronks, […] Read more

Ducks Unlimited Canada and the beef sector share the same focus on “water and grass,” says CEO Karla Guyn.

Conservation group backs beef sector

Ducks Unlimited wants people to see cattle as protectors of ‘threatened wetlands and grasslands’

Ducks Unlimited Canada and the beef industry have a lot in common, and can work together to preserve vital grassland habitat, says the organization’s CEO. “For us, our main focus is on water and grass. It’s the same focus for cattle producers as well,” Karla Guyn said in an interview. The relationship between her organization […] Read more


To sell beef in Europe, cattle must be raised without growth promotants and the packer can’t use a carcass wash not approved in the EU. Pictured is a meat counter in Morlaix, France.

CCA sees potential for more beef sales to Europe

Canada could be selling more beef to Europe if it increased the number of veterinarians trained to approve cattle for shipment there or secured approval for using Verified Beef Production Plus (VBP+) to meet European requirements, the Canadian Cattlemen’s Association says. Since the free trade agreement with Europe came into effect nearly two years ago, […] Read more




Weather forecaster draws heat from ranchers

The Weather Network “is open to learning” about the beef sector’s positive environmental impact following its controversial call for Canadians to eat less beef, says the Canadian Cattlemen’s Association. The CCA met with Weather Network officials after the forecaster posted a video on its website saying cattle “require about 20 times more land and they […] Read more


Pork accounts for nearly two-thirds of China’s meat consumption and with African swine fever decimating Chinese production, Canada’s pork sector had hoped to see its exports to China jump rather than be banned. Pictured here are pork vendors at a market in Yunnan province in May.

Livestock sector suspicious of China ban but hopeful

Politics, not fraud, may be behind latest Chinese ban of our exports but officials hopeful it can be resolved

Some sort of fraud or more payback from China? That’s the question facing Canadian pork and beef producers after Beijing banned their products last month. As was the case with canola seed, the official Chinese explanation is that it halted imports because of contamination issues — “pests” in canola and the growth promotant ractopamine in […] Read more

Fish habitat clause sent swimming

Senate amendments to the recently passed Fisheries Act repealed the ‘Deeming Habitat’ provision opposed by the Canadian Cattlemen’s Association. The provision would have greatly expanded what could be deemed fish habitat to include any watercourse or water body with water flows able to sustain fish ecosystems.  It would have meant virtually all water bodies could […] Read more