Canada’s national beef cattle producer body is rebranding under a slightly shorter new name that serves in part to clear away any potential whiff of a guys-only club. The organization formerly known as the Canadian Cattlemen’s Association on Thursday launched what it describes as a “a new brand identity, highlighting the strong and diverse group […] Read more

National cattle producer group rebrands
Former Canadian Cattlemen's Association renamed

Cattle producers press for lower price insurance premiums
WLPIP is needed, but unused because premiums too expensive, CCA says
The Western Livestock Price Insurance Program is not functioning properly due to very high premiums and needs to be quickly revamped, says the Canadian Cattlemen’s Association. “We’re having unprecedented volatility for markets. Having tools in place for farmers and ranchers has never been more important,” executive vice-president Dennis Laycraft said during a telephone town hall […] Read more