Reading Time: 2 minutes Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers. “The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and […] Read more
‘Public trust’ conference aims to find ways to win back consumers
The popularity of campaigns attacking conventional agriculture shows that the industry needs to do more, says organizer
