Reading Time: < 1 minute The Marketing Made Easy workshop takes place Nov. 5 in Calgary and Jan. 20 in Fort Saskatchewan. “This workshop examines selling products at Alberta-approved farmers’ markets and beyond,” said Delores Serafin of Alberta Agriculture and Forestry. “You will learn strategies for creating a lasting first impression, clearly identifying your target clients, and how to make […] Read more
Learn the ins and outs of direct marketing
Marketing Made Easy workshop in Calgary on Nov. 5
Direct-farm marketing, a steep learning curve with big rewards
Reading Time: < 1 minute It’s a phenomenon that has swept across the continent — farmers selling direct to consumers. Some are seeking a bigger share of the food dollar or a way to grow without expanding their land base. Others love dealing with people or are energized by the entrepreneurial challenge. And for every farmer who opts to sell […] Read more
Forging deep bonds — one customer at a time
It’s a whole different world, but these Alberta farm entrepreneurs say direct marketing gets in your blood
Reading Time: 7 minutes Grazed Right Grass Fed Beef / Black Diamond As one of four children of one of seven brothers who jointly own the family ranch, Ben Campbell knew a farming career was simply out of reach. Even if he had the land base, the cost of starting a commercial-size herd is huge. “Cattle are so expensive […] Read more
Alberta Farm Fresh School 2015
Reading Time: < 1 minute The Alberta Farm Fresh School 2015 takes place Feb. 26-27 at the Pomeroy Inn and Suites on the Olds College campus. “This annual school is the perfect place to learn more about direct- market production and marketing of fruit, vegetables and livestock, as well as connect with producer peers and experts,” said Rob Spencer, provincial […] Read more
Workshop offered on Community-Supported Agriculture
Registration deadline is Nov. 12
Reading Time: < 1 minute The local food movement has seen farms across the country offer CSA (Community-Supported Agriculture) programs, in which customers pay up front and receive weekly shares of vegetables and other farm products during the growing season. Alberta Agriculture and Rural Development’s Explore Local initiative is hosting a one-day CSA workshop on Nov. 18 at the provincial […] Read more
Cyber-Savvy Farmer
