large inflatable chicken at a protest march

Hormone-free beef for European markets the next big export opportunity

Half a million cattle raised without implants will be needed to fill the 
quota in the new trade deal with the European Union

Reading Time: 4 minutes The proposed trade deal with Europe has a simple story line for Alberta cattle producers — build the herd. “To take advantage of the European agreement, we’re going to have to expand,” said John Masswohl, director of government and international relations for the Canadian Cattlemen’s Association. The Comprehensive Economic and Trade Agreement (CETA) finalized late […] Read more

cows

Where will trade grow?

Straight from the hip: There is a host of buyers for Canadian 
beef and many opportunities to grow the sector

Reading Time: 3 minutes The average age of the farmer in Japan is now 62, and very few farms are being started. This has left land abandoned or underutilized, with Japanese farmers now supplying just 39 per cent of the nation’s caloric intake (down from 73 per cent in 1965), which is a measure of self-sufficiency. Japan is in […] Read more