A couple of major players in the agriculture sector are on an expanding list of major companies pausing advertising on Facebook for the month of July in pursuit of policy changes at the U.S.-based social media giant. Bayer and Corteva Agriscience recently announced they have joined the #stophateforprofit campaign, backed by organizations including the Anti-Defamation […] Read more
Bayer, Corteva among companies stepping off Facebook
Major firms pledge to pause advertising for July
Scientists take sides: Who’s right about glyphosate?
London | Reuters — The latest dispute to blow up around the International Agency for Research on Cancer (IARC) concerns glyphosate, an ingredient in one of the world’s most widely-used herbicides, Roundup, made by Monsanto. In March 2015, an IARC monograph concluded that glyphosate is “probably carcinogenic.” Yet seven months later the European Food Safety […] Read more
Hay-sourcing group riding to the rescue of those in need
Cindy Wilinski wanted to help so she harnessed the power of Facebook to source affordable hay for livestock owners hit hard by drought
Reading Time: 2 minutes Fed up with high hay prices and concerned about the lack of affordable hay, Cindy Wilinski decided to take matters into her own hands. Last month, the owner of CRW Equines set up a Facebook page called Hay List 2015 to connect hay buyers with hay sellers. “I was trying to group people together because […] Read more
Big and small, Foodgrains Bank growing projects making a difference
Reading Time: 2 minutes Mother Nature is making things difficult this year, but Alberta’s small army of Canadian Foodgrains Bank volunteers isn’t deterred. There are 32 growing projects underway in the province this year, including a new five-acre initiative near Ponoka. That’s where the Ponoka Ag society, in partnership with Ken and Verna Pohl, are growing oats completely with […] Read more
Forging deep bonds — one customer at a time
It’s a whole different world, but these Alberta farm entrepreneurs say direct marketing gets in your blood
Reading Time: 7 minutes Grazed Right Grass Fed Beef / Black Diamond As one of four children of one of seven brothers who jointly own the family ranch, Ben Campbell knew a farming career was simply out of reach. Even if he had the land base, the cost of starting a commercial-size herd is huge. “Cattle are so expensive […] Read more
Don’t wing it — or refuse comment — if your farm makes the six o’clock news
Consultant and media trainer Grant Ainsley has some basic advice for dealing with the media
Reading Time: 2 minutes If the media ever shows up at your farm, treat them like you would a “big hungry dog,” says PR consultant and media trainer Grant Ainsley. “You have to feed it, or it will howl, bark and eventually bite,” he said. “You can’t always control what happens, but you can control your reaction.” The worst […] Read more
Cyber-Savvy Farmer
