GFM Network News





Cherie Copithorne-Barnes has had a front-row seat as global giants like McDonald’s and Walmart move to selling ‘sustainable’ beef.

The new world of ‘sustainable’ beef

Rancher Cherie Copithorne-Barnes has dealt with the movers and the shakers in the sustainable beef movement – and they're not all the same

Who’s driving this bus? Amid ‘grocery wars,’ Jamie Oliver, ‘hormone free,’ Walmart, and a storm of related debate, this is the core question many producers and others in animal agriculture have about the new swath of expectations and ‘sustainability’ programs taking hold in the industry and the marketplace. One person with a unique, up-close perspective […] Read more



Premiums come from marketing your product as a luxury good, says Heritage Angus Beef CEO Christoph Weder (right), seen here at a Swiss food show for hotels and catering companies last year.

Want to earn a premium? Take a page from Rolex’s playbook

Heritage Angus Beef became one of Canada’s largest specialty 
beef producers by positioning itself as a luxury product

What do BMWs and bison have in common? More than you might think, says the CEO of Heritage Angus Beef. “Bison or high-end beef are no different than high-end Scotch or Grey Goose Vodka or a Rolex,” Christoph Weder said at the Wildrose Bison Convention earlier this month. “Bison are not a commodity. They’re a […] Read more