(Deere.com)

Deere misses revenue estimates on subdued farm equipment demand

Outlook did not account for any impact from potential import tariffs, retaliatory tariffs company says

Deere's quarterly revenue slumped 35 per cent and missed analysts' expectations as more farmers switched to renting equipment due to weak incomes and high borrowing costs, sending its shares down nearly 4.5 per cent in morning trading on Thursday. The company said its outlook did not account for any impact from potential import tariffs by the U.S. and any retaliatory actions taken by other countries.







John Deere introduced its fully autonomous 8R tractor for tillage applications in 2022 and began offering it 
commercially on a limited basis in 2023. PHOTO: JOHN DEERE

Deere reaches for fully autonomous fleet by 2030

Company targets autonomous operations for every job required to grow a corn or soy crop, from tillage to harvest

Reading Time: 2 minutes As John Deere unveiled its 2025 model year product line in late February, it brought the company one year closer to a significant date: 2030. That is when the brand has promised to offer a complete fleet of autonomous equipment, able to handle a full farming season from seeding to harvest with self-driving machines. “The […] Read more


Operators are still required in the cab for most farming tasks as equipment manufacturers gradually automate the processes and decisions that require operator intervention.

Farm equipment manufacturers focus on technology

Major implement companies face high-tech future as they wrestle with automation, autonomy and precision agriculture

Reading Time: 3 minutes Glacier FarmMedia – Images of autonomous machines working on their own in fields can easily grab the attention of early-adopter producers, especially those facing a labour crunch. They also make impressive headlines and brand announcements. Though several concept, prototype and even a few production machines have appeared on the scene, nearly all producers will still […] Read more