Reading Time: < 1 minute The Marketing Made Easy workshop takes place Nov. 5 in Calgary and Jan. 20 in Fort Saskatchewan. “This workshop examines selling products at Alberta-approved farmers’ markets and beyond,” said Delores Serafin of Alberta Agriculture and Forestry. “You will learn strategies for creating a lasting first impression, clearly identifying your target clients, and how to make […] Read more
Learn the ins and outs of direct marketing
Marketing Made Easy workshop in Calgary on Nov. 5
No regrets: ‘Better Beef’ campaign turns out just fine for A+W
Sales are up sharply, and it was the beef industry’s choice not to get involved in developing the antibiotic- and steroid-free program, says company official
Reading Time: 4 minutes Two years after introducing its controversial ‘Better Beef’ program, A&W seems to have few regrets about how the shift to antibiotic- and steroid-free beef played out. “We were the first national chain in North America to do it, and the response has been tremendous,” said Trish Sahlstrom, vice-president of purchasing and distribution for A&W Canada. […] Read more
Innovation and the bottom line in cattle production
One-day conference to be held in Lethbridge on March 31
Reading Time: < 1 minute Maximizing innovation for profit is the theme of a one-day conference being put on by the Canadian Angus Association and Certified Angus Beef in Lethbridge on March 31. In addition to presentations on genomics, the national beef strategy, and market outlook, Ryan Kasko (Kasko Cattle Co.) and Leighton Kolk (Kolk Feeders) will discuss Allied Marketing […] Read more
Guide for marketing crops and livestock updated
Agricultural Marketing Guide outlines marketing basics, managing risks, and ways to get more value from crops or livestock
Reading Time: 1 minute Alberta Agriculture and Rural Development has recently updated the Agricultural Marketing Guide. “This guide is for all farm managers, agribusinesses and anyone who deals with farmers or needs a better understanding of farm product marketing,” said Jennifer Stoby, market analyst for agriculture inputs. For example, under the grain- and oilseed-marketing section there is information on […] Read more
Cyber-Savvy Farmer
