GFM Network News


Subway, McDonald’s expand Beyond Meat rollouts in Canada

Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests. McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding […] Read more



Ontario to host global test for McDonald’s pulseburger

The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more

The new McDonald’s advertisements will be the first time that most Canadians see the new Egg Quality Assurance certification mark.

McDonald’s to promote Egg Farmers of Canada standards

Egg Farmers of Canada is working with McDonald’s Canada to launch a new certification trademark for eggs served in the food-service chain’s 1,400 restaurants nationwide. McDonald’s advertising for its Egg BLT McMuffin sandwich sold this summer will display the EQA (Egg Quality Assurance) trademark. “The EQA program is the culmination of decades of work building […] Read more


McDonald’s to curb antibiotic use in its beef supply

Reuters — McDonald’s Corp. said Tuesday it plans to reduce the use of antibiotics in its global beef supply, fueling projections that other restaurants will follow suit. The move by the world’s biggest fast-food chain addresses concerns that the overuse of antibiotics vital to fighting human infections in farm animals may diminish the drugs’ effectiveness […] Read more



Sustainable beef pilot passes first-quarter mark

The packer behind the pilot of a Canadian value chain for certified sustainable beef says its first three months are proof the model is scalable as well as functional. The pilot’s first quarter “proved that a significant volume of beef can be successfully traced through a certified supply chain for the participating customers,” Gurneesh Bhandal, […] Read more

Cattle traceability to pay off in Cargill pilot

UPDATED, Nov. 2 — A pilot program running through one of Canada’s biggest beef packing plants aims to test systems that can show consumers the exact path of their beef from ranch to restaurant — and reward cattle producers for their trouble. Cargill on Wednesday announced a new year-long Canadian Beef Sustainability Acceleration pilot, with […] Read more