Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests. McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding […] Read more
The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from […] Read more
The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more
Egg Farmers of Canada is working with McDonald’s Canada to launch a new certification trademark for eggs served in the food-service chain’s 1,400 restaurants nationwide. McDonald’s advertising for its Egg BLT McMuffin sandwich sold this summer will display the EQA (Egg Quality Assurance) trademark. “The EQA program is the culmination of decades of work building […] Read more
Reuters — McDonald’s Corp. said Tuesday it plans to reduce the use of antibiotics in its global beef supply, fueling projections that other restaurants will follow suit. The move by the world’s biggest fast-food chain addresses concerns that the overuse of antibiotics vital to fighting human infections in farm animals may diminish the drugs’ effectiveness […] Read more
Reuters — McDonald’s Corp. on Tuesday announced what it describes as an approved, science-based target to cut greenhouse gas emissions and battle climate change, saying it is the first restaurant company to do so. Under a plan several years in the making, the fast-food company — along with its franchisees and suppliers — aims to […] Read more
The packer behind the pilot of a Canadian value chain for certified sustainable beef says its first three months are proof the model is scalable as well as functional. The pilot’s first quarter “proved that a significant volume of beef can be successfully traced through a certified supply chain for the participating customers,” Gurneesh Bhandal, […] Read more
UPDATED, Nov. 2 — A pilot program running through one of Canada’s biggest beef packing plants aims to test systems that can show consumers the exact path of their beef from ranch to restaurant — and reward cattle producers for their trouble. Cargill on Wednesday announced a new year-long Canadian Beef Sustainability Acceleration pilot, with […] Read more
Chicago | Reuters — McDonald’s Corp. will require suppliers to improve the living conditions and slaughter process for chickens raised to be served in its restaurants, the company said on Friday, the latest changes affecting popular menu items such as McNuggets. Under new guidelines for animal welfare, suppliers such as Tyson Foods and Cargill must […] Read more
Los Angeles | Reuters — McDonald’s Corp. on Wednesday said that it would begin curbing the use of important human antibiotics in its global chicken supply in 2018, as the fast-food giant joins a broad effort to battle dangerous superbugs. McDonald’s is requiring suppliers of its broiler chickens to begin phasing out the use of […] Read more
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