“One of the keys for us was making sure we found a partner that was committed to preserving the Versatile and Farm King brands,” said Adam Reid, VP of sales and marketing at Versatile. “We wanted to make sure the viability of the plant here in Winnipeg and our staff was secure. And taking care of all of our stakeholders, the suppliers, shareholders.”

Başak Traktör of Turkey looks to move Versatile brand forward
Buhler Industries announced the Turkish firm had bought its majority stake

Tractors continue unusually strong sales in November
Many types of machinery have seen price hikes of around 30 per cent or more
The growing price of farm equipment is not dissuading farmers from buying new machinery, according to the latest data from the Association of Equipment Managers (AEM).

Agritechnica wrap-up: New combines, tractors and industry trends
Agritechnica is the world’s largest agriculture machinery show, drawing more than 400,000 people from around the world to Hannover, Germany. Glacier FarmMedia Senior Technology Editor John Greig was there and summarized the major product launches and some of the ag-tech industry trends he observed. – John Greig is a senior editor with Glacier FarmMedia. Watch for much […] Read more

Agritechnica update: A new big horsepower Massey, adjustable hay conditioning and automation matures
Massey Ferguson released its new high-horsepower 9S tractor at Agritechnica. It’s the next tractor for Massey Ferguson with the unique 18 cm gap between the cab and the engine, which makes it more conformable for the operator and with better sight lines. It’s also new highest horsepower tractor available from Massey Ferguson at 425 maximum […] Read more

Agritechnica update: Canadian content and a John Deere update
There’s significant Canadian content at Agritechnica. Large companies like AGI and MacDon have impressive displays with significant real estate. I also happened upon the Canada pavilion, packed with companies familiar to many of us, including Honey Bee, Mankato, Schulte and Bushel Plus. The companies say that there’s value in companies from Canada banding together to […] Read more

Agritechnica Day 1: Combine launches, giant power units
Agritechnica, the world’s largest farm machinery show is nothing like farm shows we see in North America. The equipment shines to a finer gleam, extreme care is paid to lighting – so much blue at New Holland, red at Case IH, green at John Deere and orange at Kubota. The show is huge – 27 […] Read more

Autonomous tractor retrofit arrives in Canada
A Kubota tractor outfitted with the Sabanto system is being demonstrated in Ontario
Reading Time: 2 minutes Glacier FarmMedia – This tractor has a lot of firsts to it,” said Jordan Wallace, as he motioned to Deacon, the Sabanto Steward-equipped Kubota M5 111. In the sea of tractors and implements displayed at Canada’s Outdoor Farm Show last month, one might not immediately notice the technology draping the orange tractor at the GPS […] Read more

Buhler books bigger profit as supply chain issues pass
Company now seeking 'long-term investment partner'
The maker of Versatile tractors and Farm King equipment says the supply chain issues that have pressured its quarterly bottom line have begun to clear. Winnipeg-based Buhler Industries on Aug. 14 reported net income of $16.1 million on $67.6 million in revenue for its second quarter ending June 30, up from $1.1 million on $57.8 […] Read more

India’s Mahindra aims to double tractor exports with new platform
Oja line to be introduced in North America
Mumbai | Reuters — India’s largest tractor maker, Mahindra and Mahindra, launched a new platform to manufacture lightweight tractors on Tuesday, which would enable the company to double its exports within three years, a senior company official told Reuters. The new platform, named Oja, was developed in collaboration with India’s Mahindra Research Valley and Japan’s […] Read more

Farm equipment sector winning battle on supply chain woes
Delivery times return to normal, but higher prices are part of post-pandemic fallout
Reading Time: 5 minutes It’s been a long, hard road, but the Canadian farm equipment industry is mostly back to its pre-pandemic state. The pull effect of two years of high sales has worked its way through the system and supply chain complications have eased. That means farmers are more likely to get their equipment when they’re supposed to, […] Read more