Canadian Cattlemen’s Association president Bob Lowe has been elected vice-president of the Global Roundtable for Sustainable Beef.
The CCA has been a member of the roundtable since it was created a decade ago to promote practices that are socially responsible, environmentally sound and economically viable. It now has more than 500 companies and producer organizations as members. Sister organizations have been set up in numerous countries, including Canada.
The Lowe family’s roots in the ranching sector date back to the late 1800s and they have a feedlot in Nanton and a cow-calf operation in Eriksdale, Man.
Lowe has been a strong voice for the sustainable beef movement, the CCA said in a release.
“He is an outspoken advocate for sharing information about raising cattle, feedlots and best management practices, and promotes the understanding of the stewardship and conservation that is inherent in sustainable beef production,” the organization said.
Ian McConnel of Tyson Foods was elected as the global roundtable’s president. He is the director of sustainability for Tyson’s international business unit.
