Initial results of a project to benchmark the sustainability of the Canadian beef industry will be presented this fall at its annual general meeting, the Canadian Roundtable for Sustainable Beef has announced.
The group, set up last fall, now has a website and is encouraging those in the beef value chain — from producers and processors to retailers and non-governmental organizations — to become members.
“It’s important for industry stakeholders to come together to combine their expertise to ensure the industry remains economically viable, environmentally sound and socially responsible for future generations,” said Cherie Copithorne-Barnes, a Calgary-area rancher and roundtable chair.
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Thomas Lynch-Staunton of Livestock Gentec chairs the sustainability assessment working group and Jeff Fitzpatrick-Stilwell of McDonald’s Canada chairs the communication working group.
McDonald’s has chosen Canada to pilot its plan to start selling verified sustainable beef in 2016.
