GFM Network News


Walmart Canada bills itself as the first retailer in the country with an on-pack certified-sustainable claim for a line of beef products. (CNW Group/Walmart Canada)

Walmart locks in CRSB claim for in-store beef brand

Chain to be first retailer in Canada with certified-sustainable label on pack

The Canadian arm of Walmart has locked in enough of a supply of certified-sustainable beef to label its entire Your Fresh Market burger patty line accordingly. The retail giant announced Monday it’s now sourcing beef from “certified sustainable” farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). The company […] Read more

Growing the national herd is the top goal for many in the cattle sector, and several Alberta industry leaders say the pieces are in place to make that happen.

There’s a payoff ahead for the cattle sector, say industry leaders

There are fewer cows and ranchers than 10 years ago, but that may change in the coming decade

Reading Time: 4 minutes After a decade in “cow politics” — and a lifetime in the cattle sector — Bob Lowe has a pretty straightforward wish for what he’d like to see in the coming decade. “I’d like to see Canada’s beef industry get bigger,” said the Nanton rancher and feedlot operator, who is also president of the Canadian […] Read more


Cargill is awarding “financial credits” for verified sustainable cattle at two of its facilities.

Sustainable beef processing expanded

Reading Time: < 1 minute Cargill will be able to source beef from farms and ranches across the country that are certified under Canadian Roundtable for Sustainable Beef protocols. However, while the company’s processing plant in Guelph, Ont. has successfully completed certification, it was temporarily shut down on Dec. 17 after more than 80 workers contracted COVID-19. Once it is […] Read more

Cattle can play a key role in maintaining grasslands.

Sustainable beef is working — but don’t let up on the messaging

Pandemic has increased consumer interest in where food comes from, and that’s an opportunity

Reading Time: 4 minutes Does sustainable beef matter in a pandemic? ‘Yes,’ a restaurateur and food distributor said at the virtual Canadian Beef Industry Conference — prompting the two farmers on the panel discussion to call for more co-operation to get the word out on what ranchers are doing for the environment. The public is definitely interested, said Darren […] Read more


Brooks beef processor now CRSB certified

Brooks beef processor now CRSB certified

Reading Time: < 1 minute JBS Canada’s beef facility in Brooks is now a certified sustainable beef processor, after successfully completing a third-party audit under standards set by the Canadian Roundtable for Sustainable Beef. “We have set some very aggressive targets in our own 2020 Sustainability plan, and with a lot of hard work, we have met or exceeded our […] Read more

New sustainable beef videos

New sustainable beef videos

Reading Time: < 1 minute The Canadian Roundtable for Sustainable Beef has a quartet of new videos on its YouTube channel, including one in which producers talk about their definition of sustainability. The roundtable also has new videos on the certification process and the principles of beef sustainability, both in terms of efficiency and in food production. The videos can […] Read more



A co-ordinated effort by beef groups to address concerns and communicate directly with consumers was a key goal of the strategy.

Having a national strategy is working, say beef leaders

Sustainable beef effort, more funding, and greater industry co-operation cited as examples of progress

Reading Time: 3 minutes Having a national beef strategy has paid dividends and that’s why the sector has revised and updated it, say beef leaders. “This is an ongoing plan for the industry,” said Anne Wasko, chair of the Canadian Roundtable for Sustainable Beef, one of seven groups behind the strategy. “The vision of the national beef strategy is […] Read more


Students from Lakeland College’s student-managed farm commercial beef unit with the school’s first cheque from the Canadian Beef Sustainability Acceleration Pilot. In front (from left) Michelle Duckworth, Loralee Ryan, Mikayla Blaschuk and Hayley Clark. In back (from left) are program head Bevin Hamilton and students Josh Arnold, Morgan Attrux and Keegan Miller.

Small cheque and big excitement for animal science students

Reading Time: 2 minutes An $18.52 cheque caused excitement among Lakeland College animal science technology students earlier this year. Students involved in the commercial beef unit of the student-managed farm received the payment in March after an animal they sold was processed through certified sustainable operations of the beef-supply chain. That triggered Lakeland’s first cheque through the Canadian Beef Sustainability Acceleration […] Read more

Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Sustainable beef initiative effort motors ahead

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Reading Time: 3 minutes Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg […] Read more