GFM Network News


A co-ordinated effort by beef groups to address concerns and communicate directly with consumers was a key goal of the strategy.

Having a national strategy is working, say beef leaders

Sustainable beef effort, more funding, and greater industry co-operation cited as examples of progress

Having a national beef strategy has paid dividends and that’s why the sector has revised and updated it, say beef leaders. “This is an ongoing plan for the industry,” said Anne Wasko, chair of the Canadian Roundtable for Sustainable Beef, one of seven groups behind the strategy. “The vision of the national beef strategy is […] Read more

Students from Lakeland College’s student-managed farm commercial beef unit with the school’s first cheque from the Canadian Beef Sustainability Acceleration Pilot. In front (from left) Michelle Duckworth, Loralee Ryan, Mikayla Blaschuk and Hayley Clark. In back (from left) are program head Bevin Hamilton and students Josh Arnold, Morgan Attrux and Keegan Miller.

Small cheque and big excitement for animal science students

An $18.52 cheque caused excitement among Lakeland College animal science technology students earlier this year. Students involved in the commercial beef unit of the student-managed farm received the payment in March after an animal they sold was processed through certified sustainable operations of the beef-supply chain. That triggered Lakeland’s first cheque through the Canadian Beef Sustainability Acceleration […] Read more


Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Sustainable beef initiative effort motors ahead

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg […] Read more

Tracking beef produced under sustainable beef protocols from ranches all the way to a store or restaurant is a big undertaking. VBP+ 
is using government grants to make its part of the tracking system more streamlined and cost-effective.

Sustainable beef pilot moving up to the next level

With more than a thousand ranchers and feedlots on board, the challenge is making the operation itself sustainable


A shot of federal funding for Verified Beef Production Plus will help make the running of the sustainable beef program itself more sustainable — while improving it for participating producers. The $602,000 federal grant will help the Canadian Beef Sustainability Acceleration Pilot take a step up and become an ongoing program, said Shannon Argent, business manager […] Read more


Group honoured for sustainable beef effort

The organization that brought together producers, food retailers, conservation groups, and others to create a system for producing sustainable beef has been honoured by the Canadian Cattlemen’s Association. The efforts by the founding council and members of the Canadian Roundtable for Sustainable Beef have resulted in “transformational change in the Canadian beef industry,” the cattle […] Read more

The pilot program sourced 3.7 million pounds of certified sustainable beef in its first year.

Sustainable beef pilot continuing

A year-long pilot project aimed at helping establish a steady supply of certified sustainable beef for interested buyers is being extended. “The positive momentum is encouraging,” said the organizers of the Canadian Beef Sustainability Acceleration pilot project. “Due to its success and increasing customer demand for beef from certified sustainable sources, the pilot team is […] Read more


A pilot program that pays producers who raise cattle according to a set of specific sustainable standards is catching the attention of other ranchers, says Anne Wasko, the new chair of the Canadian Roundtable for Sustainable Beef.

‘It’s happening,’ says new chair of sustainable beef group

Interest in producing — and consuming — sustainable beef is growing, says Anne Wasko

Interest in producing sustainable beef is growing thanks to a pilot program that is paying producers who meet the standards laid out by the Canadian Roundtable for Sustainable Beef, says the organization’s new chair. “I think it’s happening,” said Anne Wasko. “In this business, change happens fairly slowly. But the dollars are out there — […] Read more

A McDonald’s Canada commercial (featuring its Angus burgers and the Calgary Stampede) prominently displays the CRSB logo.

There’s a new brand on Canadian beef

Beef from certified ranches or products containing 30 per cent of that beef can use new CRSB logo

It’s already in use by McDonald’s Canadian division, but now other sellers of Canadian beef can use the official sustainable beef logo if they source that type of meat. Having an official logo is a significant milestone in the lengthy journey to make Canada a world leader in the certified sustainable beef movement. Over the […] Read more