GFM Network News


Boosting reproductive efficiency, using better genetics, and implementing better management practices are aimed at reducing greenhouse gas emissions.

New beef masterplan links environment to improved profitability

New beef strategy says ranchers can boost profits while cutting greenhouse gas emissions

Capturing carbon and reducing greenhouse gas emissions are two key goals in the newly updated national beef strategy. While these goals may seem contentious to some producers, it’s important to show the public that the beef sector is progressive and doing its part when it comes to combatting climate change as well as protecting the […] Read more

Beef sector aims for new 2030 targets

Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade

The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030 […] Read more


Cattle can play a key role in maintaining grasslands.

Sustainable beef is working — but don’t let up on the messaging

Pandemic has increased consumer interest in where food comes from, and that’s an opportunity

Does sustainable beef matter in a pandemic? ‘Yes,’ a restaurateur and food distributor said at the virtual Canadian Beef Industry Conference — prompting the two farmers on the panel discussion to call for more co-operation to get the word out on what ranchers are doing for the environment. The public is definitely interested, said Darren […] Read more

Brooks beef processor now CRSB certified

JBS Canada’s beef facility in Brooks is now a certified sustainable beef processor, after successfully completing a third-party audit under standards set by the Canadian Roundtable for Sustainable Beef. “We have set some very aggressive targets in our own 2020 Sustainability plan, and with a lot of hard work, we have met or exceeded our […] Read more



Ducks Unlimited Canada and the beef sector share the same focus on “water and grass,” says CEO Karla Guyn.

Conservation group backs beef sector

Ducks Unlimited wants people to see cattle as protectors of ‘threatened wetlands and grasslands’

Ducks Unlimited Canada and the beef industry have a lot in common, and can work together to preserve vital grassland habitat, says the organization’s CEO. “For us, our main focus is on water and grass. It’s the same focus for cattle producers as well,” Karla Guyn said in an interview. The relationship between her organization […] Read more


Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Sustainable beef initiative effort motors ahead

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg […] Read more

Group honoured for sustainable beef effort

The organization that brought together producers, food retailers, conservation groups, and others to create a system for producing sustainable beef has been honoured by the Canadian Cattlemen’s Association. The efforts by the founding council and members of the Canadian Roundtable for Sustainable Beef have resulted in “transformational change in the Canadian beef industry,” the cattle […] Read more


Stephen Hughes wasn’t reading from a script when the sustainable beef commercial was filmed at his Longview ranch — instead he was encouraged to just speak his mind.

Alberta ranchers hit the big screen and steal the show

A McDonald’s commercial that ran in movie 
houses across the country is getting rave reviews

You’re in a movie theatre, popcorn in hand, and the lights dim. You’re expecting another car or soft drink commercial but suddenly, there’s a rancher on your screen. You may even know him. It’s Stephen Hughes, and he’s talking about transparency in a McDonald’s commercial about beef sustainability. “I learned how many people go to […] Read more

A pilot program that pays producers who raise cattle according to a set of specific sustainable standards is catching the attention of other ranchers, says Anne Wasko, the new chair of the Canadian Roundtable for Sustainable Beef.

‘It’s happening,’ says new chair of sustainable beef group

Interest in producing — and consuming — sustainable beef is growing, says Anne Wasko

Interest in producing sustainable beef is growing thanks to a pilot program that is paying producers who meet the standards laid out by the Canadian Roundtable for Sustainable Beef, says the organization’s new chair. “I think it’s happening,” said Anne Wasko. “In this business, change happens fairly slowly. But the dollars are out there — […] Read more