GFM Network News


Brooks beef processor now CRSB certified

JBS Canada’s beef facility in Brooks is now a certified sustainable beef processor, after successfully completing a third-party audit under standards set by the Canadian Roundtable for Sustainable Beef. “We have set some very aggressive targets in our own 2020 Sustainability plan, and with a lot of hard work, we have met or exceeded our […] Read more



Ducks Unlimited Canada and the beef sector share the same focus on “water and grass,” says CEO Karla Guyn.

Conservation group backs beef sector

Ducks Unlimited wants people to see cattle as protectors of ‘threatened wetlands and grasslands’

Ducks Unlimited Canada and the beef industry have a lot in common, and can work together to preserve vital grassland habitat, says the organization’s CEO. “For us, our main focus is on water and grass. It’s the same focus for cattle producers as well,” Karla Guyn said in an interview. The relationship between her organization […] Read more

Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Sustainable beef initiative effort motors ahead

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg […] Read more


Group honoured for sustainable beef effort

The organization that brought together producers, food retailers, conservation groups, and others to create a system for producing sustainable beef has been honoured by the Canadian Cattlemen’s Association. The efforts by the founding council and members of the Canadian Roundtable for Sustainable Beef have resulted in “transformational change in the Canadian beef industry,” the cattle […] Read more

Stephen Hughes wasn’t reading from a script when the sustainable beef commercial was filmed at his Longview ranch — instead he was encouraged to just speak his mind.

Alberta ranchers hit the big screen and steal the show

A McDonald’s commercial that ran in movie 
houses across the country is getting rave reviews

You’re in a movie theatre, popcorn in hand, and the lights dim. You’re expecting another car or soft drink commercial but suddenly, there’s a rancher on your screen. You may even know him. It’s Stephen Hughes, and he’s talking about transparency in a McDonald’s commercial about beef sustainability. “I learned how many people go to […] Read more


A pilot program that pays producers who raise cattle according to a set of specific sustainable standards is catching the attention of other ranchers, says Anne Wasko, the new chair of the Canadian Roundtable for Sustainable Beef.

‘It’s happening,’ says new chair of sustainable beef group

Interest in producing — and consuming — sustainable beef is growing, says Anne Wasko

Interest in producing sustainable beef is growing thanks to a pilot program that is paying producers who meet the standards laid out by the Canadian Roundtable for Sustainable Beef, says the organization’s new chair. “I think it’s happening,” said Anne Wasko. “In this business, change happens fairly slowly. But the dollars are out there — […] Read more

A McDonald’s Canada commercial (featuring its Angus burgers and the Calgary Stampede) prominently displays the CRSB logo.

There’s a new brand on Canadian beef

Beef from certified ranches or products containing 30 per cent of that beef can use new CRSB logo

It’s already in use by McDonald’s Canadian division, but now other sellers of Canadian beef can use the official sustainable beef logo if they source that type of meat. Having an official logo is a significant milestone in the lengthy journey to make Canada a world leader in the certified sustainable beef movement. Over the […] Read more



Want more environmentally friendly cows? One big way is to do everything you can to ensure they have calves.

Sustainable beef pilot continues to expand

The program has a new customer and is poised to expand into Ontario

The payment to producers fell slightly, but the sustainable beef pilot attracted a new restaurant chain and Ontario producers will soon be able to participate. The Canadian Beef Sustainability Acceleration pilot project, launched last fall, tracks cattle and beef produced under certified sustainability standards from ranch to retailer. In the latest quarter, more than one […] Read more