GFM Network News


Growing the national herd is the top goal for many in the cattle sector, and several Alberta industry leaders say the pieces are in place to make that happen.

There’s a payoff ahead for the cattle sector, say industry leaders

There are fewer cows and ranchers than 10 years ago, but that may change in the coming decade

Reading Time: 4 minutes After a decade in “cow politics” — and a lifetime in the cattle sector — Bob Lowe has a pretty straightforward wish for what he’d like to see in the coming decade. “I’d like to see Canada’s beef industry get bigger,” said the Nanton rancher and feedlot operator, who is also president of the Canadian […] Read more

Cargill is awarding “financial credits” for verified sustainable cattle at two of its facilities.

Sustainable beef processing expanded

Reading Time: < 1 minute Cargill will be able to source beef from farms and ranches across the country that are certified under Canadian Roundtable for Sustainable Beef protocols. However, while the company’s processing plant in Guelph, Ont. has successfully completed certification, it was temporarily shut down on Dec. 17 after more than 80 workers contracted COVID-19. Once it is […] Read more


Boosting reproductive efficiency, using better genetics, and implementing better management practices are aimed at reducing greenhouse gas emissions.

New beef masterplan links environment to improved profitability

New beef strategy says ranchers can boost profits while cutting greenhouse gas emissions

Reading Time: 5 minutes Capturing carbon and reducing greenhouse gas emissions are two key goals in the newly updated national beef strategy. While these goals may seem contentious to some producers, it’s important to show the public that the beef sector is progressive and doing its part when it comes to combatting climate change as well as protecting the […] Read more

(File photo by Allan Dawson)

Beef sector aims for new 2030 targets

Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade

The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030 […] Read more


Cattle can play a key role in maintaining grasslands.

Sustainable beef is working — but don’t let up on the messaging

Pandemic has increased consumer interest in where food comes from, and that’s an opportunity

Reading Time: 4 minutes Does sustainable beef matter in a pandemic? ‘Yes,’ a restaurateur and food distributor said at the virtual Canadian Beef Industry Conference — prompting the two farmers on the panel discussion to call for more co-operation to get the word out on what ranchers are doing for the environment. The public is definitely interested, said Darren […] Read more

Brooks beef processor now CRSB certified

Brooks beef processor now CRSB certified

Reading Time: < 1 minute JBS Canada’s beef facility in Brooks is now a certified sustainable beef processor, after successfully completing a third-party audit under standards set by the Canadian Roundtable for Sustainable Beef. “We have set some very aggressive targets in our own 2020 Sustainability plan, and with a lot of hard work, we have met or exceeded our […] Read more



Ducks Unlimited Canada and the beef sector share the same focus on “water and grass,” says CEO Karla Guyn.

Conservation group backs beef sector

Ducks Unlimited wants people to see cattle as protectors of ‘threatened wetlands and grasslands’

Reading Time: 2 minutes Ducks Unlimited Canada and the beef industry have a lot in common, and can work together to preserve vital grassland habitat, says the organization’s CEO. “For us, our main focus is on water and grass. It’s the same focus for cattle producers as well,” Karla Guyn said in an interview. The relationship between her organization […] Read more


Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Sustainable beef initiative effort motors ahead

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Reading Time: 3 minutes Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg […] Read more

Group honoured for sustainable beef effort

Group honoured for sustainable beef effort

Reading Time: < 1 minute The organization that brought together producers, food retailers, conservation groups, and others to create a system for producing sustainable beef has been honoured by the Canadian Cattlemen’s Association. The efforts by the founding council and members of the Canadian Roundtable for Sustainable Beef have resulted in “transformational change in the Canadian beef industry,” the cattle […] Read more