Two web-based livestock marketing services in Alberta have announced plans to merge operations into a single full-service online location.
Direct Livestock Marketing Services, owned by Nilsson Bros. and based in Edmonton, announced a merger June 9 with Western Livestock Exchange of Rochester.
“With this merger, DLMS will now offer full purebred sale services through the network of markets and live on-location sales, bringing all aspects of livestock marketing together through one online location,” the companies said in a release.
Both companies’ marketing services will now be handled under the DLMS banner.
Read Also
ABP opens up about leaving CCA
Alberta Beef Producers is leaving the Canadian Cattle Association due to concerns about fiscal transparency and governance, ABP officials say.
DLMS, which offers weekly direct off-farm sales and daily presort sales by way of a network of livestock markets and agents across the three Prairie provinces, said its auctions have been developed to be like a live cattle auction and can include features such as instant bidding, streaming audio of a live auctioneer and live video.
Western Livestock Exchange bills itself as a “real-time” online livestock marketing operation, dedicated to promotion and marketing of purebred and specialty livestock through sales and events hosted live online.
