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Costco Canada Launches Premium Beef Program

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The Beef Information Centre (BIC) has partnered with Costco Canada to launch a premium beef program that features only Canada Prime beef. Canada Prime is the highest grade of beef Canada has to offer. Selected for most marbling, Canada Prime provides outstanding flavour, juiciness and tenderness. Less than two per cent of all Canadian graded […] Read more
News

Beef-Labelling Brochure Creates First-Stop Resource For Retailers

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The Beef Informat ion Centre (BIC) has developed a brochure for retailers and packers on beef labelling. Legislation pertaining to food labelling is complex and several acts and regulations cover it. This new resource highlights the acts and regulations that pertain to beef labelling, and enables the reader to quickly understand what needs to be […] Read more
News

Beef — it’s the reality thing

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Canadian beef takes centre stage on a new reality television show that pits culinary students against one another to create dishes from ingredients contained in mystery food baskets. “Pressure Cooker” is shot on location at Niagara College’s Culinary Institute in Niagara-on-the-Lake, Ont., and each episode features a series of cooking round using Canadian foodstuffs. The […] Read more
Livestock

BIC plans new beef brand identity

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The Canadian beef industry’s new beef brand identity will be launched by the Beef Information Centre in spring next year as part of a national consumer campaign, the centre said Monday. The $2.2 million launch is to include an integrated consumer multimedia campaign and trade marketing roll-out, BIC said. The multimedia campaign will focus on […] Read more

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