The Beef Information Centre (BIC) has partnered with Costco Canada to launch a premium beef program that features only Canada Prime beef.
Canada Prime is the highest grade of beef Canada has to offer. Selected for most marbling, Canada Prime provides outstanding flavour, juiciness and tenderness. Less than two per cent of all Canadian graded beef in 2008 qualified to be of Canada Prime level.
Traditionally found at only the finest of restaurants, Costco’s Prime program is currently being tested in a number of strategically chosen Costco stores in Western Canada with plans to roll out to additional locations nationally over the next six months.
Costco Canada has a long-standing commitment to Canadian AAA beef and is a market leader in the Canadian retail sector. All Costco outlets in Canada display the Canadian beef brand logo on-pack, and on the wall above the fresh meat case. With the new program in select Costco locations, the Canada Prime beef packages display the Prime designation in a specially designed logo, with the Canadian beef brand mark.