The Ontario government has provided Ontario Pork with up to $2 million to encourage more consumers to eat and purchase Ontario pork.
In a release, the government said this supports Ontario’s local food strategy helping to make more local food available in the province’s markets, schools, cafeterias, grocery stores and restaurants. It said that since 2003, the province has invested more than $140 million to support sales of Ontario foods.
“On behalf of Ontario’s pork producers, we truly appreciate the government’s support for our branding efforts. Being able to identify our local pork products at retail is critical to the sustainability of our domestic industry,” Ontario Pork chair Amy Cronin said in the release.
Rick Strano, owner of Farmboy Markets Ltd., Peterborough said the branding strategy has had “a noticeable positive impact on our sales volume and our customers appreciate being able to identify local pork.”