A plot of Alliance Seed’s CDC Envy CWRS wheat on display at Ag in Motion in July 2024. Photo: Dave Bedard

Canterra buys pedigreed seed firm Alliance Seed

Alliance will remain a 'standalone' brand under Canterra ownership

Canterra Seeds announced May 1 it has acquired Alliance Seed for an undisclosed amount, and will continue to operate Alliance as "a standalone brand under Canterra Seeds' umbrella, with key staff transitioning to maintain continuity and customer relationships."