Loblaw is tripling its purchase of beef produced under sustainable beef protocols.
One year after pledging to buy one million pounds of certified sustainable beef, the Canadian grocery giant now says it will buy three million pounds by 2023. To be certified, the cattle must be raised on farms and processed under protocols established by the Canadian Roundtable for Sustainable Beef.
Loblaw said it would buy the beef from certified farms “in partnership with the Ontario Corn Fed beef program.”
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The company also said it aims to source 30 per cent of its beef from farms certified under the sustainable beef program (which also requires farms to be independently audited).
