New provincial VBP+ co-ordinator hired in Alberta

Melissa Downing is the new provincial co-ordinator for the Verified Beef Production Plus program. Downing is an agrologist, and she and her husband raise cattle near Metiskow in east-central Alberta.

This is a pivotal time in the beef industry and VBP+ “has the potential to establish Canada as a leader in sustainable verification and result in increased demand for our beef,” she said.

The newly launched VBP+ goes beyond on-farm food safety by including modules on environmental stewardship, biosecurity, and animal care.

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