The yodelling young cowboy in this Burger King ad has a catchy tune, but one of Canada’s leading beef researchers says its claim of reduced methane emissions from feeding lemongrass to cows is “highly unlikely” to be true.

A whopper of a different sort?

Burger King unveils splashy new campaign built around lemongrass, and not much science, says expert

Reading Time: 2 minutes The yodelling young cowboy is pretty good, but don’t take it for gospel when Burger King’s newest pitchman warbles that “the scientists have proven that it works.” The American burger chain recently launched (in a few U.S. cities) the Reduced Methane Emissions Beef Whopper. Burger King says it “teamed up” with “top-level” scientists from the […] Read more



One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more

Elanco Animal Health CEO Jeff Simmons speaks during an interview at the New York Stock Exchange (NYSE) on Sept. 20, 2018. (Photo: Reuters/Brendan McDermid)

Elanco Animal Health wins U.S. approval to buy Bayer unit

Elanco to shed cattle pour-on brand, others for approval

Washington | Reuters — Elanco Animal Health has won U.S. antitrust approval to buy Bayer’s animal health business on condition that it sell assets to treat three ailments, two in dogs and one in cattle, the Federal Trade Commission said on Wednesday. The deal was valued at $7.6 billion when it was announced in August […] Read more



(Photo courtesy Canada Beef Inc.)

Klassen: Feeder market in summer mode

Set-aside program not having much effect yet on prices

Compared to last week, western Canadian feeder cattle prices were relatively unchanged. Volumes are quite thin at this time of year, which makes the market hard to define. Steady demand surfaced on quality groups of yearlings and calves, while late stragglers and heavier-flesh feeders were severely discounted. Pasture conditions are favourable across the Prairies and […] Read more


(Photo courtesy Canada Beef Inc.)

Beef Breeds Council becomes arm of CCA

Cattle genetics body now a division of Canadian Cattlemen's Association

The market development group representing Canada’s beef cattle seedstock sector has formally merged into the Canadian Cattlemen’s Association (CCA). The association on Friday announced the Canadian Beef Breeds Council (CBBC) has officially joined the Beef Cattle Research Council and Canfax among the divisions of the CCA. The move follows a cost-benefit review by an advisory […] Read more

(Photo courtesy Canada Beef Inc.)

Klassen: Feeder cattle market searching for direction

Feedlots expecting barley prices to drop

Western Canadian feeder cattle prices continue to trade in a sideways pattern. Compared to last week, prices were quoted $2-$3 on either side of unchanged. Most auction barns were on holidays last week and arenas that did hold sales experienced limited volumes. Therefore, the market was hard to define. U.S. feeder cattle markets were steady […] Read more


(File photo by Dave Bedard)

China suspends beef imports from Cargill plant

High River plant on long list of blocked facilities

China has temporarily suspended imports of beef from Cargill’s major beef packing plant at High River, Alta., part of a long list of meat plants blocked in the last half of June. The Reuters news service on Monday published a list of meat packing plants from around the world which during June and early July […] Read more

Shutdowns and slowdowns at packing plants caused by COVID-19 have created a backlog of 130,000 cattle that must be fed until they can be processed.

Packing plants back on track, but future uncertain

With a huge backlog of animals to work through, cattle groups are fearful of what comes next

Reading Time: 3 minutes Alberta’s beef-packing plants are working at or near full capacity but the crisis is not over yet, say cattle leaders. “Our processing capacity has continued to increase over the past few weeks and cattle prices have been relatively strong, but markets are still vulnerable to a disruption in the processing plants,” Alberta Beef Producers chair […] Read more