Livestock producers need to accept — and respond to — consumers’ animal welfare concerns, says Lesley Mitchell, international head of policy with World Animal Protection.

Consumer concerns about meat are no fad

Animal welfare expert says livestock producers need to both 
‘raise the bar’ and speak up about improvements they’re making

Reading Time: 3 minutes Global concerns about animal welfare are having an impact on meat purchasing, and the food industry needs to adapt to this new reality. “For the vast majority, price, taste and convenience have been key — but one of the issues that goes across the board now is transparency,” said Lesley Mitchell, international head of policy […] Read more


BIXS launches buying club

Reading Time: < 1 minute The Beef InfoXchange System (BIXS) has launched a buying club for those enrolled in its data collection system. The club will offer producers “deep discounts from retail partners,” said BIXS president and CEO Hubert Lau. There’s a $50 annual fee for joining the club but it’s not charged until a participant’s savings have reached $100, […] Read more

(Photo courtesy Canada Beef Inc.)

Klassen: Strong demand underpins feeder market

Western Canadian feeder cattle markets traded steady to $3 above week-ago levels; however, weaned lower-flesh calves were $3 to as much as $6 higher. Southern Alberta calf sales are winding down while other regions are just getting started. This resulted in surreptitious behaviour from Lethbridge-area feedlot operators. Orders stretched across the Prairies, like a slow-moving […] Read more


(Photo courtesy Canada Beef Inc.)

U.S. livestock: CME live cattle finish mostly firmer

Chicago | Reuters — Most Chicago Mercantile Exchange live cattle contracts on Monday finished modestly higher after investors sold December futures and simultaneously bought deferred months in a trading strategy known as bear-spreading, traders said. December live cattle closed down 0.025 cent per pound at 105.575 cents (all figures US$). February ended up 0.225 cent […] Read more

(Photo courtesy Canada Beef Inc.)

Bovine TB quarantines push into Saskatchewan

Two farms in southwestern Saskatchewan have been added to the list of those under federal quarantine as inspectors widen their search for cattle exposed to a new-to-Canada strain of bovine tuberculosis (TB). As of Thursday, the Canadian Food Inspection Agency said it had “approximately 33” farms in Alberta and two in Saskatchewan under quarantine. The […] Read more


Farmfair International is home to 12 breed shows featuring more than 15 purebred beef breeds. The event runs Nov. 9-13 at the Edmonton EXPO Centre.

Despite challenges, Farmfair International soldiers on

Industry continues to support long-running Edmonton-based ag 
show and the number of exhibitors and foreign attendees is up

Reading Time: 4 minutes It’s been a year of mixed blessings for Edmonton’s Farmfair International. On the one hand, international interest in the long-running agriculture show is at an all-time high and local support appears as positive as ever. On the other, debate over the future ownership of Northlands’ facilities has put the future of the show’s longtime home […] Read more

(Photo courtesy Canada Beef Inc.)

U.S. livestock: CME live cattle futures climb as cash price outlook improves

Chicago/Reuters – Chicago Mercantile Exchange live cattle futures on Thursday gained for a third straight day, driven by short-covering following renewed optimism for cash prices by Friday, traders said. December and February contracts broke through their respective 10-day moving averages of 102.90 and 104.86 cents, which triggered fund buying. December live cattle closed 1.025 cents […] Read more



Meeting consumer demand and delivering value is the best way to boost profits in the beef industry, 
John Stika told attendees at the Livestock Gentec conference.

Thinking like a consumer is key to beef industry’s success

Look at your product from your customers’ point of view 
as opposed to ours, says president of Certified Angus Beef

Reading Time: 3 minutes If you deliver the value that consumers want, they will come. And that’s the best way to drive profits in the beef industry. “If we involve them (consumers) in the process in one form or another, we can find a way to move forward that is financially rewarding for production agriculture and deliver a product […] Read more