Farm Credit Canada has developed public service messages to encourage the conversation on mental health in agriculture.
The PSAs, bearing the tag Rooted in Strength, encourage producers to “make sure your well-being is a priority” and to check out resources available at domore.ag, the website of the Do More Ag Foundation, a mental health advocacy group founded by farmers.
Along with print and digital ads are radio spots voiced by Canadian music star Paul Brandt.
A University of Guelph study found up to one-third of people who live in rural areas have moderate to high levels of psychological distress.
