Canada Beef is calling new scannable codes on beef packages “its most ambitious initiative to date.”
When scanned with a smartphone, the codes (either the UPC code or a QR code) brings up a “digital profile” that offers recommended cooking methods, recipes and cooking videos, and nutritional/food safety/storage info.
The goal is threefold, says the marketing agency: boost demand for less popular cuts of beef (80 per cent of consumers buy the same few cuts “over and over”), draw in younger shoppers (who typically “have less experience cooking beef”), and boost buyer satisfaction via recipes and cooking instructions.
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For more on the initiative, visit canadabeef.ca/stakeholder-gateway.
